By: Sean Lennox, Doctor of Audiology. Audiologist. AuD. MSc. BSc.
Have you ever been shocked by the cost of a medical device? Just like dental braces or mobility aids, hearing aids can be expensive — and for good reason. Many people are tempted to buy cheaper online or over the counter (OTC) hearing devices, but these often lack the professional services that make hearing aids truly effective.
Why Professional Help Matters
After being diagnosed with hearing loss, many people delay treatment, unaware that this can lead to auditory deprivation — when the brain loses the ability to process sound effectively due to lack of stimulation. Just like your eyes adjusting to light, your brain needs time and support to adapt to hearing again.
Professional hearing aid fitting is a detailed process, including:
- Full hearing assessment.
- Device selection based on your specific needs.
- Fitting and programming.
- Follow-ups, counselling, and adjustments.
- Ongoing maintenance and support.
This service ensures your hearing aid works properly and is safe for your ears. Hearing professionals also provide help in emergencies — like fixing your device before a wedding or family event.
Why Cheap or Online Options May Not Work
Buying hearing aids online or OTC might save money upfront, but without proper fitting:
- The amplification could be too high, risking further hearing damage.
- The fit might be wrong, making the device uncomfortable or unusable.
- The settings won’t be tailored to your hearing profile, lifestyle, or medical conditions.
- Local clinics may not service devices bought elsewhere, especially if they come from unfamiliar brands.
Would you use braces from a yard sale for your child? Probably not — and the same logic applies here. The value lies in the professional service, not just the device.
Why Buy a Hearing Aid from an Independent and Local Provider?
Service at an independent hearing clinic is often more personalized, comprehensive, and consistent than what you’ll find at large retail chains like Costco. Independent clinics are typically owned and operated by experienced Audiologists or Hearing Instrument Specialists who take the time to understand your unique hearing needs, lifestyle, and medical history. Appointments are longer, follow-up care is more thorough, and you’re usually seen by the same provider each visit — allowing for better continuity of care. In contrast, retail settings often have limited appointment availability, less time per patient, and higher staff turnover. Independent clinics also offer a wider range of hearing aid brands and custom solutions. Ultimately, the value of an independent clinic lies in the expert care, precision fitting, and long-term support they provide.
Legal and Regulatory Risks
In many places, selling or fitting hearing aids without a prescription is against the law. Audiologists may refuse to adjust or service an online-purchased hearing aid for legal reasons.
Final Thought
Hearing aids aren’t just gadgets — they’re part of a comprehensive hearing care plan. Cutting corners may save money today, but could cost you your hearing, comfort, and quality of life down the line. Always consult a professional.
Our Services
Bright Hearing provides hearing loss evaluations for all ages, hearing aid evaluations and servicing as well as tinnitus and sound sensitivity, vestibular and balance assessments, post-concussion auditory processing and tinnitus/hyperacusis support, wax removal, and much more.